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Charles White Rebrand

Date: 17-October-2005

CHARLES WHITE RE-BRANDED

Charles White Ltd, the leading property management and letting company, is enhancing its company brand and transforming its customer services.  

The company has revitalised its website, designed by Mercury Tide, to include online payment for property management costs; provide efficient research facilities; develop online sales; provide customers with information and an array of exclusive offers.

Charles White has teamed up with some of the biggest names in the leisure and retail industry to provide the customer offers and discounted gifts from a range of companies including Stobo Castle, Deer Park, Bruce Stevenson Insurance Brokers, McEwan Fraser Property Investment, Removal Services Scotland, Directdoors.com and  5pm.co.uk.

The re-branding of Charles White also includes the refurbishment of its headquarters in Morningside Road which will soon hold all 30 of the Edinburgh team, of which 10 will re-locate from its Hanover Street office.

Martine Maxwell , sales and marketing manager, who recently joined the company in this newly created role, has been instrumental in these latest initiatives. Martine said: “In endeavouring to sustain and reward the loyalty of our clients our aim is to offer them real added value and enhanced customer services and facilities. Our website will become a central point for Charles White to inform tenants, owners, landlords and developers and provide up to the minute news.

“These strategic enhancements will greatly increase the brand awareness of Charles White. It is another example of our desire to consistently look at our customers’ needs and in turn decide how best to exceed their expectations on service delivery.”

Established in 1840, Charles White Ltd is the oldest property management company in Edinburgh , specialising in property letting and factoring and has offices in both Edinburgh and Glasgow.

For more information visit www.charleswhite.co.uk 

For further information
Lisa Nicholson
Beattie Communications
Tel: 01324 602563
lisa.nicholson@beattiegroup.com